Technical SEO, search intent and site architecture, explained without the jargon or the ranking promises.
Two new letters got bolted onto a discipline that already had a name. Here is what each term describes, where the work diverges, and why being sold three budgets for one job should make you suspicious.
Read articleThe layer beneath content and links: whether search engines can find your pages, read them, and understand them. It rarely wins rankings on its own - but it stops everything else from working when it is broken.
Read articleThe one ranking factor you fully control. Internal links decide which of your pages search engines treat as important - and most sites leave the mechanism almost entirely unused.
Read articleRanking for a term is worthless if the page answers a different question than the one being asked. The four intent types, how to identify them, and why intent mismatch is the most common reason good pages fail.
Read articleThe issues we find over and over on real sites - accidental noindex tags, duplicate URLs, redirect chains, JavaScript rendering gaps - and how to check for each one yourself.
Read articleA 90-page PDF of automated warnings is not an audit. A real one tells you what is wrong, what it is costing you, what to fix first, and what to ignore.
Read articleReading about seo because you have a project in mind? Here is what we actually do in this area.
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