Be found wherever your customers search

SEO is being found in a list of results - Google, Bing, the traditional ten blue links. GEO, generative engine optimisation, is being cited inside an AI-generated answer, in ChatGPT, Gemini, Claude, Perplexity or Google's AI overviews. AIO, AI optimisation, is the wider work underneath both: making your content, entities and structured data legible to machines rather than only to people.

They are not three separate disciplines with three separate budgets. Most of the underlying work overlaps - clean structure, clear answers, credible sourcing. What changes is that you are now writing for a system that summarises you as well as one that links to you. More on how we approach all three.

No one can promise that, and you should be wary of anyone who does. These systems do not publish their selection criteria, they change frequently, and the same question can return different sources on different days.

What we can do is make you a plausible source: content that answers a specific question directly, factual claims that are easy to verify, structured data that identifies who you are and what you do, and a site that AI crawlers can actually read. That is the same work that makes you rank - it just has a second beneficiary.

No, and the framing is wrong. AI assistants are largely built on top of the same web index and the same signals. A page that search engines cannot crawl is also a page an AI system cannot cite.

What has changed is the pay-off for some kinds of content. Pages that existed only to capture a simple factual query lose traffic, because the assistant answers it without a click. Pages that offer something a summary cannot replace - real judgement, specific experience, actual data - matter more, not less.

Honestly: less precisely than traditional SEO, and we will not pretend otherwise. There is no equivalent of Search Console for AI assistants. Nobody hands you impressions and clicks.

What is measurable: whether you get cited when the question is asked, tracked by running a defined set of prompts on a schedule and recording which sources appear; referral traffic from assistants that pass one; and the classic signals that feed the same systems. We report what we actually observed, not an invented visibility score.

Technical fixes can show up in weeks - crawl errors, indexing problems, page speed and structural issues often resolve quickly once corrected. Competitive rankings for commercial terms take considerably longer, usually several months of consistent work.

Anyone promising fast rankings on competitive terms is either lucky or not telling you the whole story. We would rather set the expectation correctly at the start.

No, and neither can anyone else. Nobody controls Google's ranking systems, and results depend on your competition, your domain's history and the market you are in.

What we can commit to is the work: a technically sound site, pages that match real search intent, a sensible internal link structure, and clear reporting on what moved and what did not.

A crawl of the site to find indexing, structure and performance problems; a review of how pages map to actual search intent; an internal linking analysis; a look at structured data and metadata; and a competitive comparison for the terms that matter commercially.

You get a prioritised list - what to fix first, what it should improve, and roughly what each item costs to do.

Both. A one-off audit and fix cycle makes sense when the site has clear technical problems. Ongoing work makes sense when you are competing for terms where content and authority need to compound over time.

We will tell you which one your situation actually calls for.

Yes. Most SEO work we do is on existing sites. If the platform itself is the obstacle - for example rendering that search engines cannot read, or a URL structure that cannot be changed - we will tell you, and quantify what a rebuild would actually be worth before recommending one.

What changed, what it affected, and what is next. Rankings for tracked terms, organic sessions and their trend, indexing status, Core Web Vitals, and conversions from organic where tracking allows. Reports state what we did - not just charts without context.